The Firm

Independent by design.

Zafiro was founded in 2024 out of a simple observation: people whose wealth crossed a border, an entity, or a generation were well served in pieces and poorly served as a whole. Every adviser in their life was competent at their own function; no one was accountable for how those functions fit together.

Independence was not a marketing choice. It was the only structure in which the advice could answer to no one but the client, the condition every other design decision at Zafiro follows from.

Leadership

Gustavo Sánchez founded Zafiro after fourteen years advising individuals and families. The firm is built around a single conviction: that your situation should determine the work, and the solution should be assembled afterward from whatever the open market offers, never the other way around.

Gustavo Sánchez

CFP®, MBA

Founder & CEO, Zafiro

Experience
14+ years advising individuals and families
Education
MBA, concentration in Finance · University of Puerto Rico, Río Piedras
Based
Orlando, Florida
Languages
English, Spanish, and Portuguese
Registration
Florida and Puerto Rico
Custody
Charles Schwab and Interactive Brokers

How we invest.

For the long term, in things we understand, at a cost we can explain. We do not time markets, we do not short, and we do not hold anything in a portfolio because a product shelf wanted it there. Concentration is managed rather than admired. And a portfolio is judged against what it was built to fund, not against a benchmark it was never meant to track.

Who is the firm accountable to?

Fiduciary

Zafiro is an independent registered investment adviser, held to a fiduciary standard as a matter of both law and structure. The firm is paid a transparent fee by the family and by no one else, so the advice answers only to the family it serves.

Custody

Zafiro never takes possession of client assets. They are held in the family's own name at independent U.S. custodians, Charles Schwab and Interactive Brokers, so the family can verify its own holdings directly, on the custodian's own statements, at any time.

Registration

Zafiro is registered as an investment adviser in Florida and Puerto Rico, serving individuals and families across the United States and Latin America. Registration does not imply a certain level of skill or training; it is a regulatory status, not an endorsement.

Coordination

Zafiro works alongside, never in place of, each family's attorneys, accountants, and local professionals in other jurisdictions. The Family Capital Blueprint is the shared reference point that keeps that whole team pointed at the same plan. Zafiro works with a selected network of cross-border tax, trust and estate, M&A, and immigration professionals, brought in as a client's situation requires and coordinated through the Blueprint rather than left to introduce themselves independently.

The next step is a private conversation, with the founder.

Zafiro advises individuals and families across the United States and Latin America, and coordinates with independent legal, tax, and investment professionals in other jurisdictions.